“Kamala HQ is turning into Headquarters,” former Vice-President Kamala Harris wrote in a social media post Thursday morning on X.

A resource online where people can “get the latest of what’s going on, and also to meet and revisit with some of our great courageous leaders,” Harris has rebranded her old campaign account to bring progressive political content to young people.

Since her loss to Donald Trump in 2024, Harris has largely stepped away from the spotlight, and despite speculation that she might run for California governor, she decided not to run.

Harris has revived her old account with the help of People for the American Way, an advocacy group focused on promoting and passing “pro-justice, pro-democracy and pro-fairness policies” in Washington.

In a press release from the organization, they explained: “Conservatives build permanent organizing infrastructure. Progressives have historically built machines that dismantle after Election Day. Headquarters is the end of that cycle.”

In recent years, People for the American Way has strived to hold conservative extremists accountable and to empower and advance the next generation of progressive leadership across the country.

Harris has taken on the role of Chair Emerita of Headquarters, with many of the Kamala HQ staff returning to help make this rebrand possible.

During the time since her presidential campaign, Harris has promoted her memoir 107 Days and made a few public appearances and statements about Trump’s agenda. Her recent X post has brought her back into the public eye.

Through Headquarters, the former Vice-President aims to check in with elected leaders, community leaders, civic leaders, faith leaders and younger leaders.

Since the Democratic loss in 2024, Democrats and progressives around the country have searched for answers on how to better mobilize young voters and fight back against inroads that Trump has maintained with swing voters.